What’s your daily
routine? Do you have a daily plan? It’s amazing how many sellers don’t. Here’s a routine with no road map. Don’t you know a few people like this?
“I get to the
office at 8 or 8:30, okay, 9 in the
morning. It’s not my fault I’m
late. The traffic is terrible. First I go to the coffee machine. I can’t work without my coffee. I run into a coworker. We discuss the game or “Desperate Housewives”
or something else we saw on TV last night. After coffee I go to the restroom and then go back to the break room for
another cup. I told you; I can’t work
without my coffee. A couple of more
conversations with coworkers. Hey, it’s
time for a cigarette break. I need to
smoke when I’m working. And Bill and
Susan are out there. Okay, time to check
the email. Lots of jokes to read and
delete. And I have a bunch to send. I
make a few obligatory client phone calls. Have to. The boss wants us to
make a couple of calls. Then, it’s lunch
time! I might as well go home for
lunch. Oh, yeah. Better stop at the cleaners and…is that new
store finally open? Shopping here is fun. Oh no. What time is it? What happened to
the time? I have the attention span of a
ferret on crack. I’d better hurry back to the station. Darn. I forgot to ask anybody at that store if they do any advertising. Oh, well. I’ll do it later. Man, it’s
already two in the afternoon. I’d better
get back to the computer to crank out some crappy computer-generated proposals
for clients. The clients won’t
understand them, heck, I don’t even understand them. They’ll probably reject them anyway. Everybody does. But these are really for the boss. The boss has been on me lately because my
billing is down and suddenly she needs to see proof that I’m really
working. Of course I’m really working. It’s not my fault the economy is down. Besides, our station sucks in the ratings. Ooh, a message from that furniture
client. Says it’s important. Better call him back. No, that would be a bad idea. He’s probably mad at me because I didn’t call
him yesterday. If I call him now he’ll
probably cancel. Well, it’s five o’clock anyway. Better start shutting it down for the day. Don’t want to miss Happy Hour. Man, this media business sure is hard work. I deserve a drink. I wonder how long they’ll keep paying me for
this. Thank God I’m still getting a
salary against commissions.”
Moral of the story: If you don't know where you're going , any road will get you there.
Great story! I forwarded the message to my account managers and told them it was a story to get them going this morning! And yes, I have met a few of these in my radio lifetime.
Thanks Paul!
Posted by: Mary | September 07, 2006 at 08:31 AM
A Brooklyn based furniture company serving customers in all Boros of NYC. specialize in brooklyn custom furniture, office furniture, wallunits
Posted by: nyc custom furniture | June 25, 2009 at 09:40 AM